Kyiv Photo Retoucher Team Raised $2 Million For Ukraine’s Army Through Social Media Strategy

Daria Chervona, a photo retoucher from Kyiv, successfully raised $2 million for Ukraine’s army by employing a team fundraising approach. This strategy, initiated last summer, involves individuals collecting donations from friends, with each fundraiser highlighted on social media. As the conflict persists and fundraising becomes more challenging, organizers incorporate sales and marketing tactics such as auctions and influencer participation. Ukrainian crowdfunding, crucial for supplying military equipment, has surged since Russia’s 2022 invasion, with nearly 80% of the population contributing. The approach involves recognizing donors as active participants in the war effort, sustaining public engagement.